Is Keyword Denity Rocket Science to Rank?

Keyword density refers to the percentage of certain keyword used within an article or content of your website or blog for better On-Page SEO. Also it is one of the major factor among other Keyword Factors. For instance, if you have created a site about "Laptop Repairing" and wrote an article about article about 250 word count on "How to repair Laptop?" by including the word "Laptop" for almost 12 times. This means that your article has gain the specific keyword density range 12 divided by 250 times 100, or about 4.8%. Nowadays specific keyword density has become very important and controversial as many webmasters and SEO experts thinks that Search Engines use them to rank and promote your website or blog in their SERP. The main reason behind it is that keyword density has carry historical value for organic Search Engine Ranking. This reason is partly true. But the real fact is that, today's advanced Search Engines uses latest advanced technology called LSI (Latest Semantic Indexing) and gives less importance to keyword density inside the web contents. Due to the use of advanced LSI technology, Search Engines today's can easily understand the meaning of a website contents even if the keyword are not exactly present there. Also they really knows better  about synonyms and can easily extract the keyword from meaning of the text included in contents. Thus they always prefers to rank unique contents in their SERP. Well without discussing anymore, let's deal to touch briefly about keyword density worth value or not to make your site contents Search Engine friendly.
          Although I've said in the above paragraph that today's Search Engines are based on LSI technology so keyword density worth no value for for ranking your website or blog. But it doesn't meant that you should stop using keyword inside your contents for better SEO. Further more keyword are also very much important because if Search Engines could not find any keyword in your contents then how could they index and rank your site in their SERP database. This means that you should not exceed the keyword limit inside your contents to increase specific keyword density range for the purpose to make your content Search Engine friendly by gaining higher position in SERP. Majorly Google along with other Search Engines are always seeking for 3% to 7% of specific keyword density range in your website or blog contents. But when googlebot or web-spider came crawling over your content and found specific keyword density ranging above 20% then Search Engines turn your content into over hyped gobbled ygook and your site will be penalize by moving down in the search results because Search Engines recognize this type of contents as "Keyword Stuffing".

My Advice:

          Keyword density are really not the rocket science and are also not the best indicator to rank you website, so don't fall into trap of increasing keyword limit into your contents. You should always bear in mind that content is for humans as well as Search Engines so forcing keyword inside your content can devalue it. While writing content you shouldn't think about keyword density because it leads to increase keyword more than you need. Thus you should write naturally for targeted audience first and then review then review the content to make sure that the keyword is present at least a little bit.

How Keyword Factor Affect Search Engine Rankings?

When I made a surf over different internet websites and blogs which are really dedicated for better Search Engine Optimization (SEO), I discovered that many targeted audience are mostly seeking for the terms like Keyword Frequency, Keyword Density, Keyword Prominence and Keyword Proximity. This means that they really wants to know more about keyword factors that affects in Search Engine Rankings. Along with this they also really want to know about Why Keyword is important for better SEO? Although today's advanced Search Engines uses latest advanced technology called LSI (Latest Semantic Indexing) but in fact they also gives respect to the keyword within the web contents as they carries historical values. Well in this article, I will dedicate my full effort and deal to touch briefly about Keyword Frequency, Keyword Density, Keyword Prominence and Keyword Proximity along with how they affects in Search Engine Rankings.

Keyword Frequency:

        Keyword frequency refers to the total repetition of keyword or keyword phrase within a particular website or blog content. Thus keyword frequency is also called keyword repetition. The theory is that as more times keyword repeats on your particular content, Search Engines are most likely to give more relevance to that content for a search query with those keyword. Basically be ensure that most important keyword should be repeated mostly in your entire content. Additionally, you should also bear in mind that Search Engines can penalize your website content by moving down in search results if they found excessive use of keyword because they recognize this type of contents as "Keyword Stuffing". Thus I strongly recommend you to follow keyword density rule for better keyword repetition inside your website or blog contents.

Keyword Density:

        Keyword density refers to the ratio or percentage of certain keyword contained within the total word count of an content of your website or blog. Majorly specific keyword density range varies from Search Engines to Search Engines. Thus I strongly suggest you to use specific keyword density ranging between 3% to 7% as it is highly recommended by the greatest Search Engine Google. For further more detail about Keyword Density I suggest you to read Is Keyword Density Rocket Science to Rank?

Keyword Prominence:

        Keyword prominence refers to the closeness between two or more keywords. It basically means to that you should place keyword as near as possible at the beginning of your sentence or paragraph. The theory is that if a keyword appears close in the sentence or paragraph, its prominence will be 100%. Thus for better Search Engine ranking I strongly recommend you to place most important keyword at the Header Tags (i.e. Title Tags and Meta Tags).

Keyword Proximity:

        Keyword proximity is the hybrid combination of keyword density and keyword prominence. Basically, it deals to look at the location of keyword and how often keyword is being used in the sentence or paragraph. Additionally, it also takes note of the distance between two or more keywords. The theory is that to gain better Search Engine Ranking, the important keyword should appear close in starting of sentence or paragraph. For Instance, see the below examples:

• How Keyword factors Affects Search Engine Rankings?
• How Keyword factors Affects Rankings In Search Engine?

          From above examples, if someone searches for "search engine rankings" in Google and other search engines than web content that contains the first sentence as heading or title is most likely to rank higher than the second one. The reason behind it is that in first sentence keywords are placed close and together to maintain the near distance.

My Suggestion:

        Overall above listed keyword factors are very much essential to gain higher position in SERP of Search Engines. But you should always remember that use of excessive keyword to rank higher can penalize your website for Keyword Spamming as Search Engines easily track this kind of technique implemented. Atlast, if you want to gain more ideas about keyword factors then you can surf this Mike's article "How Keyword Density, Frequency, Prominence And Proximity Affects Search Engine Rankings".

Why Keyword Is Important For Better SEO?

Most of the individuals who are starting their career in internet marketing field spend a lot of effort and capital for developing a gorgeous website or blog. Also they are not serious about the importance of keyword research for their website to rank well in Google and other Search Engines. As a result their website is neglected and unseen by the Search Engines and online people. So if you belongs among them and have a small business website or blog then you should always be serious to perform keyword research by using different best keyword research tools because the keyword ideas generated by these type of tools can put you in the right direction. Also by performing keyword research, you can know your market better and will leads to attract those audience who exactly look for what you have to offer. If you only focus to optimize and rank your website better in SERP of Search Engines, your effort will gain no value as you are unaware about what keyword that your targeted audience are using to track you. Additionally, you will also be unable to receive large volume of targeted traffic due to the failure in selecting correctly optimized relevant keyword. Well without discussing anymore let's deal to touch briefly on keyword and its important for your website to rank well in major Search Engines.

        Keyword are the actual words or phrases typed by the online people into the search box of the Search Engines to retrieve the best results they need about a products, services or topics. Also keyword is an important Search Engine Ranking Factors in SEO to better index and rank your websites in the SERP of Search Engines. Similarly, selecting a correctly optimized relevant keyword for your website or blog is the key-factor to success in internet marketing career by receiving huge amount of organic or free traffic from the major Search Engines like Google, Yahoo! and Bing. But you should also bear in mind that while selecting right keyword for your website, you must use those words or phrases which are related to your website contents and are most popular search strings in major Search Engines and Search Directories. If you are unknown to this process then your website or blog is likely to get lost in the crush of competition and also you will be unable to generate targeted traffic for your site from the Search Engines. Hence you have to spend your most precious time in researching relevant keyword by analyzing what internet users population are searching for and performing this process is called keyword optimization or research.

        For instance, if you have created a site about "Laptop Repairing" and target a keyword for "Laptop". The more time you mention "Laptop" as a keyword in title and content of your website then Search Engines will frequently understand that your website is always dedicated about the term Laptop. This basically means that when someone made a search query about "Laptop" on Google and other Search Engines then your website content will return with the higher position than that of any other website which uses that keyword less on their website content. Similarly, it also doesn't mean that using "Laptop" for more times in your website content can get your website at the higher position in SERP. Additionally you should also know about different Keyword Factors that affects in Search Engine Ranking. Especially your goal should be to maintain keyword prominence with specific keyword densities ranging from 3% to 7% inside your contents but not more than this. It especially means that if you write an article of about 250 word count on "How to repair Laptop?" in your site dedicated to "Laptop Repairing" by mentioning the keyword "Laptop" then you should used that keyword for an average of 12 times in that article. For more details about Keyword Density Read Is Keyword Density Rocket Science to Rank?

        Overall keyword research is of great importance for your website to index and rank well in SERP of Google and other Search Engines. Also without dedicating your effort in keyword research you will be unable to promote your website online for increasing the product and services sales value at higher point. So its better to spend some effort and money for researching keyword using best keyword research tools available in the internet market to flow the stream of targeted visitors to your website which you can monetize later.