Most of the individuals who are starting their career in internet marketing field spend a lot of effort and capital for developing a gorgeous website or blog. Also they are not serious about the importance of keyword research for their website to rank well in Google and other Search Engines. As a result their website is neglected and unseen by the Search Engines and online people. So if you belongs among them and have a small business website or blog then you should always be serious to perform keyword research by using different best keyword research tools because the keyword ideas generated by these type of tools can put you in the right direction. Also by performing keyword research, you can know your market better and will leads to attract those audience who exactly look for what you have to offer. If you only focus to optimize and rank your website better in SERP of Search Engines, your effort will gain no value as you are unaware about what keyword that your targeted audience are using to track you. Additionally, you will also be unable to receive large volume of targeted traffic due to the failure in selecting correctly optimized relevant keyword. Well without discussing anymore let's deal to touch briefly on keyword and its important for your website to rank well in major Search Engines. Keyword are the actual words or phrases typed by the online people into the search box of the Search Engines to retrieve the best results they need about a products, services or topics. Also keyword is an important Search Engine Ranking Factors in SEO to better index and rank your websites in the SERP of Search Engines. Similarly, selecting a correctly optimized relevant keyword for your website or blog is the key-factor to success in internet marketing career by receiving huge amount of organic or free traffic from the major Search Engines like Google, Yahoo! and Bing. But you should also bear in mind that while selecting right keyword for your website, you must use those words or phrases which are related to your website contents and are most popular search strings in major Search Engines and Search Directories. If you are unknown to this process then your website or blog is likely to get lost in the crush of competition and also you will be unable to generate targeted traffic for your site from the Search Engines. Hence you have to spend your most precious time in researching relevant keyword by analyzing what internet users population are searching for and performing this process is called keyword optimization or research.
For instance, if you have created a site about "Laptop Repairing" and target a keyword for "Laptop". The more time you mention "Laptop" as a keyword in title and content of your website then Search Engines will frequently understand that your website is always dedicated about the term Laptop. This basically means that when someone made a search query about "Laptop" on Google and other Search Engines then your website content will return with the higher position than that of any other website which uses that keyword less on their website content. Similarly, it also doesn't mean that using "Laptop" for more times in your website content can get your website at the higher position in SERP. Additionally you should also know about different Keyword Factors that affects in Search Engine Ranking. Especially your goal should be to maintain keyword prominence with specific keyword densities ranging from 3% to 7% inside your contents but not more than this. It especially means that if you write an article of about 250 word count on "How to repair Laptop?" in your site dedicated to "Laptop Repairing" by mentioning the keyword "Laptop" then you should used that keyword for an average of 12 times in that article. For more details about Keyword Density Read Is Keyword Density Rocket Science to Rank?
Overall keyword research is of great importance for your website to index and rank well in SERP of Google and other Search Engines. Also without dedicating your effort in keyword research you will be unable to promote your website online for increasing the product and services sales value at higher point. So its better to spend some effort and money for researching keyword using best keyword research tools available in the internet market to flow the stream of targeted visitors to your website which you can monetize later.
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