How Keyword Factor Affect Search Engine Rankings?

When I made a surf over different internet websites and blogs which are really dedicated for better Search Engine Optimization (SEO), I discovered that many targeted audience are mostly seeking for the terms like Keyword Frequency, Keyword Density, Keyword Prominence and Keyword Proximity. This means that they really wants to know more about keyword factors that affects in Search Engine Rankings. Along with this they also really want to know about Why Keyword is important for better SEO? Although today's advanced Search Engines uses latest advanced technology called LSI (Latest Semantic Indexing) but in fact they also gives respect to the keyword within the web contents as they carries historical values. Well in this article, I will dedicate my full effort and deal to touch briefly about Keyword Frequency, Keyword Density, Keyword Prominence and Keyword Proximity along with how they affects in Search Engine Rankings.

Keyword Frequency:

        Keyword frequency refers to the total repetition of keyword or keyword phrase within a particular website or blog content. Thus keyword frequency is also called keyword repetition. The theory is that as more times keyword repeats on your particular content, Search Engines are most likely to give more relevance to that content for a search query with those keyword. Basically be ensure that most important keyword should be repeated mostly in your entire content. Additionally, you should also bear in mind that Search Engines can penalize your website content by moving down in search results if they found excessive use of keyword because they recognize this type of contents as "Keyword Stuffing". Thus I strongly recommend you to follow keyword density rule for better keyword repetition inside your website or blog contents.

Keyword Density:

        Keyword density refers to the ratio or percentage of certain keyword contained within the total word count of an content of your website or blog. Majorly specific keyword density range varies from Search Engines to Search Engines. Thus I strongly suggest you to use specific keyword density ranging between 3% to 7% as it is highly recommended by the greatest Search Engine Google. For further more detail about Keyword Density I suggest you to read Is Keyword Density Rocket Science to Rank?

Keyword Prominence:

        Keyword prominence refers to the closeness between two or more keywords. It basically means to that you should place keyword as near as possible at the beginning of your sentence or paragraph. The theory is that if a keyword appears close in the sentence or paragraph, its prominence will be 100%. Thus for better Search Engine ranking I strongly recommend you to place most important keyword at the Header Tags (i.e. Title Tags and Meta Tags).

Keyword Proximity:

        Keyword proximity is the hybrid combination of keyword density and keyword prominence. Basically, it deals to look at the location of keyword and how often keyword is being used in the sentence or paragraph. Additionally, it also takes note of the distance between two or more keywords. The theory is that to gain better Search Engine Ranking, the important keyword should appear close in starting of sentence or paragraph. For Instance, see the below examples:

• How Keyword factors Affects Search Engine Rankings?
• How Keyword factors Affects Rankings In Search Engine?

          From above examples, if someone searches for "search engine rankings" in Google and other search engines than web content that contains the first sentence as heading or title is most likely to rank higher than the second one. The reason behind it is that in first sentence keywords are placed close and together to maintain the near distance.

My Suggestion:

        Overall above listed keyword factors are very much essential to gain higher position in SERP of Search Engines. But you should always remember that use of excessive keyword to rank higher can penalize your website for Keyword Spamming as Search Engines easily track this kind of technique implemented. Atlast, if you want to gain more ideas about keyword factors then you can surf this Mike's article "How Keyword Density, Frequency, Prominence And Proximity Affects Search Engine Rankings".

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